Transformers
Transformers is a mecha media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the heroic Autobots led by Optimus Prime and the villainous Decepticons led by Optimus Prime's arch-enemy Megatron, the two alien robot factions at war that can "transform" into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than ¥2 trillion ($25 billion) in revenue, making it one of the highest-grossing media franchises of all time. Ownership of the franchise is currently split between Hasbro (US and rest of the world) and Tomy (within Japan).
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